Bronzer. This could be another name for a tanning product. It is usually a self-tanning product. The big question is can you really depend on these tanning products to give you a natural-looking tan that will last a long time? Is it safe to use self-tanning products? It seems to be that the self-tanning industry is a popular and big money making market these days. Let’s face it most people want to have golden brown skin during the summer not ghost-white looking skin. What better and easier way to get a tan than to use a self-tanning product? What easier way to get a golden brown tan than to apply self-tanning products to the skin? Let’s tan!