Men in general, are not known to really care what kind of lip balm or chapstick they use. I for one being a man, do not care what kind of lip balm or chapstick I use as far as one brand over another brand goes. I like a chapstick that will be long-lasting but not messy on my lips. It should have a nice scent to it but I cannot stand it when the chapstick breaks off into pieces on my lips. I do not like a lip balm that goes on my lips feeling like a mousse hair shampoo. It feels really thick and greasy. I like it to be easy to apply and to last on my lips for a long time after one application. I prefer the lip balm actually contain enough ingredient that the container will be long-lasting as well. It has to protect my lips from the sun and keep them moisturized and not chapped.