What does a customer want in the best bb cream? Well, one that does not cost a bag of gold. It has to work and it should blend in naturally with the person’s natural skin tone. It would be nice if the product was of a shade that blended well with other beauty products the customer was using. If it could hide skin imperfections, acne scars, acne, and age spots that would be a great help. Don’t forget it would be advantageous if the product did not settle into thin lines and creases in the skin.