So tell me what makes a good bronzer the “best” bronzer. OK, you want me to tell you what makes a good bronzer a great bronzer. I was not expecting this. The whole article is designed to review bronzers and to determine what makes a great bronzer. A good bronzer product should be able to apply easily to the skin. It should be the specific shade to a specific skin tone. Or at least be close enough to the skin tone that it blends seamlessly with the natural skin color. It would be nice if the bronzer gave the skin a natural-looking tan as well. We must not forget the bronzer has to blend well with other makeup shades. It should be of a texture that makes it glide over the skin.