This is strange that men would use moisturizers to hydrate their skin. You know the macho image of the man’s man with the grizzly beard and the ruggedly handsome look. This look does not include using a moisturizer to get the end result or the image. Could you imagine Chuck Norris using a facial moisturizer? Of course, you can’t seem him applying a facial moisturizer to remove the thin lines and wrinkles. It goes against the nature of a man to apply a facial moisturizer to his face. But today that way of thinking no longer exists and men will readily use a facial moisturizer to keep the face hydrated, smooth, fresh, and youthful-looking. It really is not such a foreign concept for men to use a moisturizer. I have read a few reviews on Amazon citing men evaluating face moisturizers they have used.