What must the ideal concealer be able to conceal? Well, for starters, they should be able to remove fine lines and wrinkles making the skin look vibrant and youthful. This means no matter what age you are when you apply this product you will lose the fine lines and wrinkles. People should walk up to you and say you look years younger what did you do? There are so many concealers on the market today but you must find the ones that stand out from the rest. It would need to be reasonably priced and it should contain ingredients that are conducive to your skin type. It would be able to blend well with your skin tone and it would not have adverse effects on your skin. A successful concealer will have a track record of helping hundreds perhaps thousands of people. It is always better if the product has more positive reviews written about it then negative ones. We want the reviews to be written honestly of course. But on the other hand, the negative reviews written about the product should be constructively written and contain valid criticisms, not petty complaints that have nothing to do with the benefits or the quality of the product.